Crafting Efficient ESG Strategy with Employees

The importance of a robust ESG Strategy has been reiterated through the experiences of various companies and research papers. As per the research of 2020 by Willis Towers Watson, 58% take a company’s ESG into consideration while deciding where to work, whereas 55% choose to work for a company that is socially responsible. 

Additionally, a study by Marsh & Mclennan found that employers who are attractive to young talent perform better on ESG parameters by 25%, and employers who have highly satisfied employees perform better by 14% in ESG. There is a significant correlation between employees choosing an employer because of their ESG/ social responsibility parameters, and associating themselves with organizational goals other than business, which in turn has a positive effect on the ESG performance of the employer. 

Previously ESG was seen as a jurisdiction preserved for the top management. But time and again companies like Marks & Spencers, Unilever, IBM, etc have proved that companies are able to explore more innovative and effective ideas when they bubble up from the bottom. Though only a handful of companies have been able to embed personal engagement by employees in their ESG as mentioned in “Engaging Employees to Create a Sustainable Business.” Here are some proven practices that your organisation can follow to make employees an integral part of the ESG strategy and hence reap both culture and financial benefits that come along with it:-

  1. Aligning Values:

Organization and Employees both work on certain values, aligning them translates into bringing management and employees on the same page, and conveying the same. This can be done by ensuring that company leaders get involved into sustainability practices as well as motivate the employees to do the same. Further recognising and rewarding sustainable practices goes a long way in encouraging employees to become key change makers. 

Additionally targeted employee surveys can help gauge what employees perceive to be an all-encompassing ESG Strategy. And accordingly crafting an ESG strategy. 

      2. Providing the Ground to Trust

Employees need to believe that if they do come up with an idea, the company will consider it and also provide the right tools and resources to implement it. Only then employees are going to put an effort to come up with creative sustainable solutions. Plus, as an organisation you need to make it clear what’s in there for employees (in terms of recognition and compensation). Not only does this help with expectation setting but makes the company’s intention about promoting sustainability clear to all the stakeholders. 

Organisations can have certain programs that fund innovations promoting sustainability (both social and environmental) and diversity & inclusion. Organisations need to preach and practise “small acts, make big differences.”

      3. Training and Communication

Providing education about ESG to not just managers but to all the employees helps with organization-wide understanding of concepts of ESG and also gives everyone the tools to bring change. This in turn also helps with better alignment of values of organisation and employees. 

Over and above the training, in the communications such as job descriptions, annual reports, everyday emails etc embed the importance of ESG. Here, the top management needs to lead by example by instilling in their communication how for the organisation environment, social and governance is equally important as maximising profits.


More Posts

Our Testimonials

Cacti’s work culture has allowed me to change my career field after 18 years of experience. The transparency and faith gave me the confidence to take up opportunities in a completely new field and succeed in the same. It is the commitment that Cacti puts into my growth that acts as the biggest motivator.
– Laxmee Jena

Our Testimonials

I have worked in different areas to understand what I enjoy the most. The creative freedom and opportunity that I have been given to try and learn different things have truly made work enjoyable for me.
– Lipi Gandhi

Our Testimonials

Coming from a non-technical background to working in the tech-analytics domain of the organization, Cacti has paved the way for my dreams to become reality. This was possible because Cacti helped me to become an expert and specialize in the field of my liking
– Ankita Kumari

Our Testimonials

What makes Cacti Global unique is the inclusivity and the strong culture of collaboration that I have seen being reflected across all levels within the organization as well as echoed in client profiles. The open and supportive environment has encouraged me to share ideas. The team spirit and willingness to help each other are truly inspiring. I am grateful to be a part of such a great group.

– Gaurav Agarwal

Our Testimonials

Cacti Global has provided me with a very conducive environment to learn, grow and prosper. The essence of the organization lies in its contemporary, innovative, and entrepreneurial approach towards ways of working. There is a true sense of belonging, respect, and involvement that has helped me derive job satisfaction

– Ritwik Raj


Our Testimonials

Satisfying and smooth journey for 2 years with Cacti has helped me in maintaining an incredible balance between my personal life and job. For me, Cacti has been like a family which is always supportive, and encouraging. The flexible hours is a huge plus and also a major motivator.
– Rita Jaitley